Small businesses often find themselves in difficult situations, especially when times are tight and the economy hits everyone hard.
You Will Need An Effective Strategy
While it’s generally acknowledged that small businesses are the backbone of the economy in the United States, they are also least likely to have the resources ride out a slow down in business.
Because of this, it is even more important to have small business marketing strategies that are both effective and free or very low cost.
Why The Internet Is Important
These days, any small business must have an online presence, including their own website, as part of their basic and essential small business marketing plan. While a website is not a free marketing tool, it’s quite low cost compared to the many benefits a business can enjoy by having their own website.
For a website to be effective, it must look professional and it must load in the visitors’ browser quickly.
A site that is ugly, disorganized, hard to read, and out-of-date will turn website visitors off and you will lose any potential new customers. Even now 2015 Google is releasing algorithms that are now dropping web sites that are not mobile responsive down their index and rewarding those that are responsive with better rankings.
Current customers that see and badly designed site might even start looking for a more professional business presentation from among your competitors.
Build An Email List
Once you have a good looking, easy to navigate site, you can embellish your site to attract more visitors and gain a wider audience which translates into more potential business for your company. One of the first things you should do is offer an online newsletter to your customers and visitors to your site. You should incorporate an “opt-in” box that allows them to enter their name, email address, and birth date.
With a list of email addresses of your customers, you can send them a regular newsletter keeping them abreast of the things that might interest them and benefit them that your business offers. Many restaurants make excellent use of this by sending out menu updates and coupons for a free appetizer or dessert in celebration of the customer’s birthday.
Just about any type of small business can implement these ideas once they have started to gather this customer list. This is another low cost way to make the most of a small business marketing budget.
Do You Have Videos?
These days website visitors are very attracted to videos. If you have a video camera, you can make videos of different products or services your company offers. You will get a two-fold benefit from this. First, you can show customers how they can benefit from what you company offers in a clear, visual, and hopefully interesting and entertaining way.
Second, you will gain even more visitors to your website if you post your videos to sites like YouTube in addition to posting them on your own site.
With an interesting and effective website, you can also help local customers find you by registering your site with “Google Local Searches” which is a free service they offer. This will help your site be found by customers using Google search.
In addition, you can write articles about your company, your products, and your services and submit them free of charge to article directories to further the reach of your small business marketing plan.