Pace Lattin is a leading entrepreneur and marketing expert with a focus on building businesses. He’s built more than a few companies worth $100M+ and sold them.
Pace Lattin often consider one of the most influential executives in online advertising and media. As an industry pioneer he created several technologies that are now considered standard. As a successful “intrapreneur” he has developed important products and business solutions. During almost fifteen years of experience in the industry, he has earned the reputation of having a high standard of ethics and being an expert in both brand and direct response.
The most important thing for my clients is creating products and services people love.
From being a co-owner of advertising companies that sold advertising before the turn of the century to founding a major interactive advertising publication, Pace has been involved with all aspects of the interactive advertising industry.
He is currently the executive director of the Executive Council of Performance Marketing, an industry organization that represents over 100 C-level executives.